Alberto Matteo Torri
Founder | Creative Strategist | Cultural Entrepreneur
Marrakech, Morocco | amtorri@gmail.com | +33 7 87 96 76 66 | ‭+212 6 98 63 89 81‬

A cultural strategist, entrepreneur, and creative director with over two decades of experience shaping the worlds of art, design, real estate, and hospitality. Alberto Matteo Torri is renowned for founding and leading high-concept ventures that transcend conventional boundaries—merging lifestyle, African creativity, and storytelling into compelling cultural and commercial projects.

Rooted in a deep belief in the transformative power of culture, Torri has consistently championed innovation, social impact, and inclusivity. His practice intertwines visionary thinking with executional precision, crafting experiences and ecosystems where creative talent flourishes. A dedicated collector of contemporary art and classic cars, Torri lives at the intersection of heritage, aesthetics, and future-thinking design.

CURRENT ROLES & PROJECTS

Founder & Creative Director | Alkebu-lan Foundation
Marrakech | 2024–Present
A cultural platform advancing African excellence through residencies, exhibitions, and design-led social impact initiatives.

• Designed international residency programs across art, architecture, and gastronomy
• Cultivated strategic partnerships with institutions across Africa, Europe, and the Middle East
• Curating major exhibitions and launching a collector engagement and patronage program

Co-Founder | Lovely Company
Marrakech | 2024–Present
A lifestyle brand merging design, nostalgia, and curated travel experiences.

• Flagship project: Lovely Mobylette – guided moped tours revealing the hidden soul of Marrakech
• Overseeing product development, user experience design, and brand storytelling
• Positioning the company as a refined yet playful bridge between culture and mobility

Founder | Circle Monaco
Monaco | 2022–Present
An exclusive cultural salon connecting art collectors, curators, and artists.

• Hosts private gatherings, intimate viewings, and cultural dialogues in Monaco and beyond
• Acts as a think tank and social network for high-level cultural exchange

Founder | Torri Consulting Sagl
Switzerland | 2018–Present
The first family office in Switzerland dedicated to culture and creativity.

• Advising private collectors, developers, and cultural institutions
• Reviving TOWERS Solutions, a visionary consultancy bridging real estate and emotional design
• Launched The Signature Standard, a bespoke brand DNA and positioning service
• Preparing the launch of YAC – Yacht Art Consultancy, a refined advisory for art at sea

Founder & Director | VAAF (Visual Arts Agency France)
Entrevaux | 2022–Present
A dynamic cultural agency championing emerging and established visual artists.

• Curated and co-produced exhibitions and installations throughout France and internationally
• Activated creative collaborations with cultural bodies, galleries, and independent artists

Founder | Spread Museum
Entrevaux | 2022–Present
An experimental museum and platform for avant-garde and interdisciplinary art.

• Hosts public art interventions, artist residencies, and cross-disciplinary programming

PAST INITIATIVES

Real Estate Branding Consultant
Italy & Monaco | 2018–2021

• Developed immersive branding strategies for luxury developments
• Integrated XR, 3D visual storytelling, and emotion-led architecture narratives

Classic Car Tour Organizer
French Riviera | 2018–2022

• Curated bespoke vintage car experiences for collectors and high-net-worth travelers
• Merged aesthetic pleasure with refined emotional branding and landscape immersion

CURATORIAL EXPERIENCE & INSTITUTIONAL COLLABORATIONS

Torri has curated, contributed to, or overseen more than 150 exhibitions worldwide. His curatorial language is grounded in experimentation, cultural inquiry, and a deep sensitivity to contemporary aesthetics.

Institutional Highlights:

• Tate Modern (London): Collaborated on the expansion of the museum’s acquisitions in Eastern Europe and Russia
• Venice Biennale: Appointed Commissioner for the Czechoslovak Pavilion
• Fondazione Morra Greco (Naples): Developed contemporary exhibition programs
• Ludwig Museum (Budapest): Co-curated institutional presentations
• Es Baluard Museum (Mallorca): Managed curatorial content for transnational shows
• Fondazione Lercaro (Bologna): Initiated artist development and support programs
• PAV – Parco d’Arte Vivente (Turin): Oversaw art interventions and living exhibitions in a unique ecological art park

VISION

Alberto Matteo Torri envisions a future where art, design, and cultural intelligence are seamlessly embedded in the fabric of life, development, and industry. Through his multidisciplinary ventures, he aims to rewrite the rules of creative entrepreneurship while celebrating inclusion, beauty, and innovation rooted in cultural depth.